Sriwijaya Air carriers are now gradually began to project themselves to move into a premium airline. This premium segment chosen in anticipation of the implementation of the open air policy as Southeast Asian Nations (ASEAN Open Sky Policy) in 2015.
"Gradually we will increase to the premium class (full service) to serve 35 existing flights routes," said Public Relations Manager Sriwijaya Air, Ruth Hanna Simatupang. She asserted, the target of Sriwijaya Air was facing ASEAN Open Sky Policy by increasing the maximum passenger service, one of them by switching to a premium airline. The plan, gradually Sriwijaya Air is also going to replace the old fleet of Boeing 737-300 to Boeing 400 was replaced with the latest series.
According to Ruth, with a rising class into premium airline, Sriwijaya Air management to improve customer service even better that the previous focus on middle segment. "We are very realistic with an automatic grade of all services should be maximum," she said.
Regarding the target load factor, with the premium grade, automatic target recognition would be increased again from the first time in 80 percent of middle class and up to 89 percent in premium class. Sriwijaya Air, in the last two years has carried 4.8 million passengers in 2008. While in 2009 the number of passengers carried to 5.4 million. "In 2010 our target was expected to carry passengers 6 to 7 million people with a first class premium airline," she said.
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